Wednesday, 8 September 2010

day 5: f.i.t Disk

[caption id="attachment_293" align="alignnone" width="526" caption="F.I.T"]fit[/caption]

When I saw the F.I.T Mobile Mixer link pop up in google, I immediately thought someone had made a cool iPhone app to mix some tunes, an Ableton-like app or something.

Well.

It wasn’t

Apparently there is a great need among bodybuilders to create “smoothly mixed protein shakes” when there is no socket in the vicinity or while moving around a lot.

It is “A Portable And Lightweight Mixer For Protein Powders And More!” (Nudge nudge, wink wink, know what I mean? )

Here’s the most hilarious part:

“F.I.T. specializes in making mobile drink mixers. All of our products are durable, portable, and lightweight.”

You can specialize in anything of course and I commend the company for finding this niche in the market, but isn’t it kind of weird to promote your product to bodybuilders as being lightweight?

Nice.