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When I saw the F.I.T Mobile Mixer link pop up in google, I immediately thought someone had made a cool iPhone app to mix some tunes, an Ableton-like app or something.
Well.
It wasn’t
Apparently there is a great need among bodybuilders to create “smoothly mixed protein shakes” when there is no socket in the vicinity or while moving around a lot.
It is “A Portable And Lightweight Mixer For Protein Powders And More!” (Nudge nudge, wink wink, know what I mean? )
Here’s the most hilarious part:
“F.I.T. specializes in making mobile drink mixers. All of our products are durable, portable, and lightweight.”
You can specialize in anything of course and I commend the company for finding this niche in the market, but isn’t it kind of weird to promote your product to bodybuilders as being lightweight?
Nice.
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